🔍 New Release: The Word of Mouth Manual: Volume II – The Psychology of Word of Mouth 🎉
Want to know why people talk about brands? This volume dives deep into the psychology behind why word of mouth spreads—what triggers conversations, what makes stories stick, and how you can design experiences people can’t help but share.
✨ Inside, you’ll discover:
• The emotional triggers that make someone a storyteller
• How social identity and trust fuel referral behavior
• The role of cognitive biases ... more🔍 New Release: The Word of Mouth Manual: Volume II – The Psychology of Word of Mouth 🎉
Want to know why people talk about brands? This volume dives deep into the psychology behind why word of mouth spreads—what triggers conversations, what makes stories stick, and how you can design experiences people can’t help but share.
✨ Inside, you’ll discover:
• The emotional triggers that make someone a storyteller
• How social identity and trust fuel referral behavior
• The role of cognitive biases in sharing
• Practical tips to seed and amplify conversations
